At Fireflies, we exist to fuel the spirit of adventure and deepen the connection between people and wild places. Rooted in the whitewater lifestyle and inspired by the rugged beauty of the outdoors, our mission is to provide river-ready gear, foster community, and create experiences that empower outdoor recreation — on rivers, trails, and beyond.
Pay the Paddle Forward — Charity Launching Soon
Adventure has given us everything — now it’s our turn to give back. We’re excited to announce a new charitable initiative launching soon, focused on protecting rivers, supporting outdoor education, and uplifting local communities who call these wild places home. Stay tuned — and join us in making waves that matter.
Shop the Stoke — E-Commerce Launching Soon
We’ve heard your call from every campfire and riverbank — and we’re answering. Our gear shop is launching soon, bringing the best in river-ready gear, outdoor lifestyle products, and handpicked essentials to your fingertips.
Whether you're chasing whitewater or planning your next outdoor recreation adventure, we’ve got your back. Let’s keep the current flowing — for the adventure, for the community, and for the places we all love.
.png/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:1209,cg:true)